Segmento LLC

Improve your products, get more customers, and increase your bottom line

About

Our goal? Offer you solutions. From helping you make sure your brand stays relevant, finding the starving crowd for your products, building a loyal community, to generating new product/program ideas - we are a market research agency helping social enterprises acquire more customers and become more profitable year after year.

We are a team of experienced market researchers, brand experts, and data analysts. We have the ability to conduct multilingual market research and campaigns, which ensures that you can be better positioned to expand into new markets and improve your products.

Your journey to a more profitable year starts here.

What We Do

01.

Multilingual Market Research

02.

Customer Segmentation

03.

Marketing and Revenue Strategy

04.

Digital Creative

05.

Grant Writing and Proposal Development

01

Case Studies

Multlilingual Market Research: We'll identify the starving crowd for your fashion product.

That is what we did for a streetwear fashion brand. With the use of data analysis, we were able to identify the characteristics of their more profitable customers. Through surveys and focus groups, we identified the channels where this group gets their information, where they hang out, and who influences them the most. We also gathered insights into some complaints about the denims. The fit made women feel like they had a big of a pouch. We provided this feedback to the business owner and their pattern makers made improvements on the next production cycle. As a result, this client improved sales and grew its customer base.

02

Branding: Emotions, Emotions, Emotions, not apparel.

A Colombian swimwear fashion company reached out to us to ask for rebranding help. Their brand had been associated with beautiful but cheap products that didn't survive the washer. Through a "Discovery" process, which included their internal staff and market research, we were able to identify swimwear features that high-income segments regard as necessary and as high quality. Our client was able to make product improvements and to successfully rebrand their company including a new name, logo and online presence.

03

Develop a well-informed business strategy that drives capital acquisition

We helped several entrepreneurs develop a more robust, data-driven business plan including in-depth competitive analysis, geo-analysis, target audience and segmentation, and financial forecast that enabled them to acquire capital from investors, banks and government.

04